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WIPO Underscores Design’s Role in Sustainability

26 April 2011: In a message marking World Intellectual Property Day, celebrated on 26 April under the theme “Designing the Future,” Francis Gurry, Director General of the World Intellectual Property Organization (WIPO), said design has a vital role to play in ensuring a sustainable future.

“Sustainable design processes can help lower production costs and reduce environmental impact,” Francis Gurry said. “The designs of the future will necessarily be green, and the intellectual property system will encourage designers to produce them, by helping to protect original designs against unauthorized copying and imitation.” [WIPO Press Release][WIPO Director General Message]